Email Masterclass

with the Georgetown University Alumni Association

Self-paced course starting September 22nd

This deep-dive email course, hosted by the Georgetown University Alumni Association and Bold Type, will teach you to consistently produce emails that people want to read, even when you need to share complex information or communicate with multiple stakeholder groups.

To communicate in today’s overcrowded inbox, you need to help busy, distracted audiences quickly understand your message. Bold Type’s practical writing hacks for better subject lines and email messages will help you send emails that get results.

We’ll email you recorded lessons bi-weekly. Watch them on your own schedule. Then, join us for optional live office hours to ask questions and go over your own work with an instructor. 

Inside the Course

Week 1:

  • Your audience and the ART • our tool for audience awareness

  • Subject lines and preview text • how to move readers towards “yes” even before they open your email

  • Optional drop-in Office Hours with the instructors • specific dates and times TBD

Week 2:

  • Formatting, brevity, and the CTA • only in the masterclass; how to format emails to funnel readers directly to the response you want

  • Email etiquette FAQs • based on hundreds of past participants’ trickiest email challenges, pet peeves, and questions.

  • Optional drop-in Office Hours with the instructors • specific dates and times TBD

“Bold Type's email course is truly one of the most practical and applicable workshops that I've ever been part of. I've seen a noticeable change in the way my team and I craft emails. Grace and the Bold Type team made the course fun and interactive which creates a long-lasting impact. This course and company stand out as the best in the business.”

- Wes H, Product Director, Janssen Pharmaceuticals

After the course, you will be able to:

  • Understand how audiences interact with email

  • Use the ART tool to strategically plan your emails

  • Maximize preview text and use a simple formula for clickable subject lines

  • Reorganize your email drafts using key principles of information design

  • Leave out the parts people skip — and keep your emails short and to the point

  • Exercise good judgment around professional and polite email etiquette

Participants will keep:

  • The ART tool for Audience Awareness

  • Bold Type’s subject line formula

  • A one-page workshop checklist for better email

  • Bold Type's “Guide to Aligning on Email Etiquette”

  • The training deck packed with before-and-after examples

Pricing:

  • $249 early bird price until September 8th, 2025 . Use code EARLYBIRD

  • $299 starting September 9th, 2025

"This writing workshop led by Grace from Bold Type was one of the best trainings I've ever taken. As Product Managers, so much of our job boils down to communication. Grace reminded us how to communicate effectively through writing. I picked up a handful of new tips and tools and have found myself referencing my notes frequently in the weeks since."

- Matthew Ambrogi, Senior Associate Product Management, Capital One