Voice & Tone

Define voice for a person or brand and learn to adjust tone between documents

Your writing—or your brand’s—is often the first impression on new colleagues, clients, or customers. If you haven’t defined your voice or planned your context-specific tone, you risk miscommunicating your professionalism, values, or personality. Your message won’t land, or worse, you might confuse or offend your audience.

This webinar will teach you the crucial difference between voice and tone, which are often used interchangeably but shouldn’t be. We’ll provide examples of both and offer easy frameworks for defining them.

You will learn

  • The difference between voice and tone, and why that difference matters

  • To define your voice or your brand's voice and understand its distinctive and consistent qualities

  • Why it's important to adjust your tone based on the audience and intended results of each document, and how to do that

Delivery details

  • 60 minutes

  • Delivered virtually

  • Great for large groups

Great in a series with

  • Writing & Your Personal Brand

  • Writing with Confidence & Clarity

  • All About Your Audience

The instructor was great! I might even say one of the best online trainers we’ve experienced these last few years. Approachable and fun. But not corny or silly. She clearly understood how much content would be appropriate for the allotted time. It was all very practical stuff that our team can actually use – without having to even think all that hard about it."

—Marialanna Lee, SVP of Public Policy, Leukemia & Lymphoma Society