What Makes Writing Work

Most people's definition of "good writing" won't actually help you write better—here's what to do instead

When you approach a new writing task, do you know what will make your final product “good” and exactly how to make that happen?

Or, have you learned your professional writing skills through trial and error, hoping for the best, or getting heavy edits from others (with no hints on how to avoid those mistakes next time)? Maybe you like the idea of improving the “flow” or “tone” of your writing, or reducing your “wordiness” and being “engaging”—but what do those things look like in action? Where can you actually find them in a draft?

In this webinar, we'll introduce you to the three-part framework for better edits that we've taught to thousands of students and professionals in our writing workshops. You'll learn a more practical way to think about every draft, so that you can stop winging it or waiting for someone else to look it over for you.

Learn to produce writing that really works for you—that gets results, makes things happen, strengthens relationships, and builds a strong personal brand.

We will share

  • The most common misconceptions about what makes "good writing"

  • What you should actually be focusing on instead

  • Our 3-part framework for fast, tactical editing in any draft

  • 3 of the best easy editing hacks from our framework that you'll be able to apply instantly to improve something you're working on

Delivery details

  • 60 minutes

  • Delivered virtually

  • Great for large groups

These tools reminded me that I can improve something to do what it needs to do more effectively. Being effective doesn’t require perfection, after all. Lastly, this workshop was a welcome reminder of how fun writing and language can be!”

—Amanda Fier, Senior Account Supervisor, Hiebing