This video establishes the problems with email that we need to solve and outlines the agenda for the rest of the Masterclass.
This lesson teaches you how and why you should plan for your audience, using the ART (Audience, Result, Tone), before you start writing your email.
Drawing on eye-tracking research, this lesson breaks down how to organize your messages so that people actually read them.
This lesson goes deep on the mechanics and importance of tone—and how you can use generative AI to help you convey your tone more carefully.
This lesson teaches you how to win the inbox, crafting subject lines and preview text that will make people want to open your emails.
This lesson answers FAQs we’ve received over the years, organized into a list of Do’s and Don’ts.
